How Could Digital Marketing Be Boon For You In This Pandemic?
This is when our minds, thoughts, perspectives, and other things have changed. Since December 2019, the world has noticed a significant change irrespective of region or their economic status. Whether it's a small nation of 1000 people or subcontinent like India, each and almost every corner of the world have been adversely affected. Businesses across international boundaries have been affected most. Now you can't roam freely around the globe; if you are a traveler, this might be your worst year to gather experience. All these have changed the lifestyle of the people, their way of living have drastically changed, and currently, we are experiencing "the new living."
Impact on business
Lifestyle has changed, so we need to switch to a new business model, we can't go with old fashioned marketing rules and make our physical presence everywhere. If we are still sticking to the basics, we may be dragging our business towards the end. New models need to draft, acceptance and should be implemented at earliest.
Today, I would be sharing some of the facts you need to evaluate if you want to grow business.
Make Your Online Presence
One recent incident which I would like to share – one of my friends was hunting for a job, I texted me one firm name and asked, "how about this?Kindly check once". My first action was to google, check its online presence, go through its social profiles, say linkedin, check its reviews, and reply "good to go."
Nowadays, the government is asking not to step out until unless it's very necessary or urgent. If someone is from the police, defense, bank, etc., then they have to go out as they are from essential service team and still they are working with 50% workforce only but what about other occupation, the one who can work from home they are completing their task from home.
The question aries what options are left with the population if they are not stepping out? The answer is simple; they go online. When I say they go online, it means they are searching for the product or the services online as per their requirements, and if your business is not on the internet in today's world, then you are missing almost 70% of the audience.
Bill Gates once said that – if your business is not on the internet then your business is out of the business. There are over 6 billion+ searches conducted on search engines daily. Do you want to miss those audiences?
Online presence is essential in the current scenario if you don't want to miss your audience and provide an extra edge to your population. Many digital marketing companies are there to provide you services at a very cheaper cost.
Here I would be sharing some digital marketing strategies that can enhance your virtual presence during the COVID-19 pandemic.